Develop the Leaders Who Drive Your Business Forward

Velocity Leader provides coaching programs that equip home service companies with practical leadership skills that build stronger managers, healthier teams, and more profitable businesses.

Trusted by companies across the trades

Leadership development for every stage of growth

Whether you're an owner, a manager, or an emerging leader, there’s a coaching program built to help your team succeed.

You’ve built something worth protecting. Now it’s time to build the leadership culture to get your trades business to the next level.

These programs are designed to sharpen your communication, strengthen your coaching conversations, and help you lead with intention, not just instinct.

High potential doesn’t automatically translate into strong leadership. The mindset has to come first.

These programs help your rising stars develop the self-awareness, communication skills, and leadership fundamentals they need to grow into the role before the pressure is fully on. Invest in them now, and they’ll stay.

When the whole team speaks the same language, everything runs smoother. Less conflict. Better communication. More trust.

These workshops use real tools, including the Everything DiSC assessment, to help your people understand each other, adapt their communication style, and actually enjoy working together.

From leaders who've been where you are

Dayla P.
"Elise facilitated our DISC Working Together session and absolutely knocked it out of the park. Her energy is infectious and her genuine care for our team came through in every moment. She has a wonderful way of making everyone feel seen and engaged. Highly recommend!"
Spencer R.
"Elise was fantastic orchestrating leadership development training courses for our team. Productive sessions both for their stated purpose (leadership development) but also for culture building. Elise was generous with her time and seemed to have our business’s best interest at heart. If you’ve stumbled upon this review and are thinking about retaining Elise, do it!"
Brittany M.
"Elise comes with lots of experience. We brought her into our company to train and have a workshop with our employees on DISC and I will tell you everyone of my employees LOVED the session and have learned so much. If you need leadership training or learning how to work with different personalities Elise is the one."
Dave S.
"We brought Elise in to our company to do Leadership Training for our team and she did a fantastic job. The old saying that "You can't see the forest because of all the trees." took on a greater meaning for me. Having an outsider come in to teach and ask questions of the team gave us a better understanding of where we were at and what we were missing. I highly recommend her as a great and insightful resource."
Bryce T.
"Elise and the Velocity Leader Team performed an absolute masterclass in DiSC Training! Elise produced personalized, multi-page workbooks for each team member so that they could visually see how their DiSC assessment works. Not only was this informative for each person, but it was a GREAT team building exercise as well. Would 100% recommend Elise for you DiSC needs!"
Snelgroves HVAC
"The Maximize Your Impact coarse was very practical with a lot of great tools for communicating better with my employees. Elise had a lot of stories and examples to help give you application of the material. It was well worth my time and money!"
Vito N.
"Challenging course that really does a great job at changing your mind set in leadership. Elise did a great job of working with us and guiding us through the course. Great class."
Brian S.
"Elise was GREAT! If your looking to communicate in a professional manor and manage your team with respect and purpose "Maximize Your Impact" is for you!"

PROGRAMS FOR OWNERS & MANAGERS

Free resources to get you started

Not sure where to start? These tools are built for leaders in home service and contracting who are ready to do the work but want something concrete in their hands first. Download them. Use them this week.

Meet Elise Radawitz

Elise Radawitz is the founder of Velocity Leader and a leadership development expert focused on the trades.

Elise Radawitz has spent the last 15 years helping contractors and home service leaders grow stronger teams, healthier cultures, and more confident leaders.

During her nearly decade-long career at Gustave A. Larson, Elise worked closely with HVAC contractors through leadership development, education, sales support, and events. Along the way, she noticed the same pattern again and again: talented people were being promoted into leadership roles without ever being taught how to lead people well.

That experience became the foundation for Velocity Leader. For the past three years, Elise has partnered with companies in the trades to help leaders communicate more effectively, coach with confidence, and create healthier, higher-performing teams through practical, interactive leadership development programs built specifically for the industry.

Frequently Asked Questions
About Velocity Leader

Both. Velocity Leader offers fully interactive virtual programs, as well as in-person leadership development workshops on site. In both formats, participants can expect real conversation, small group discussion, and tools you can put to work the next day.

Owners, HR leaders, managers, and high-potential employees in home service and trades companies. If you’re responsible for people and want to lead them better, there’s a program built for your stage.

Yes. Velocity Leader’s approach is built around your team, not a one-size-fits-all curriculum. Programs are designed to meet your leaders where they are and grow from there. That’s what makes this bespoke, not boxed.
Very. Every session includes small group discussion, partner breakouts, and self-reflection practices. You won’t be watching slides for an hour. You’ll be doing the work and leaving with something real to apply before your next shift.
That’s the whole point. When a leadership team goes through a growth experience together, they build a shared language and a shared playbook for how they lead. Culture shifts when the whole team grows, not just one person in the room.

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